Origin Fruit Direct
Objectives are to set up sales organisation in Europe. We are a direct link to the retail. Also realises the best possible market price for the fruit in order to secure long term relationship between grower and retailer. Our objective is to limit fixed costs and minimize risks. From Farm to Fork..


Strategy
Dedicated sales force to concentrate on specific products and dedicated suppliers. Shorten the fruit chain / direct to retail.
Understand and use chain information to improve customer satisfaction and to optimise prices / returns / costs.